LenovoNo lazing around with Lenovo.
For ten years.

Lenovo Do Tour

What should a great roadshow look like? The answer lies in the Lenovo Do Tour: an epic pan-European roadshow with a genuine ambience during the whole journey.

The truck left Poland and continued through Central and Eastern Europe all the way to Turkey. Eight weeks, nine countries, seventeen of the largest cities and, above all, tens of thousands of customers. The icing on the cake is the fact that the roadshow also addressed four hundred journalists and countless business partners. Sometimes it just pays to risk and focus on a project that can raise fears and hesitation at first.

Our goal was to introduce new products across Central and Eastern Europe while raising brand awareness. We dare say we managed that thanks to this roadshow.