Fox Hunter - full-service marketing agency

Journey from the Czech ponds to the world‘s oceans

Quality diving products deserve the perfect marketing strategy. And that is what the family-owned business Divesoft unfortunately lacked.

With the emphasis on reliable products

The company is based in the town of Roudnice nad Labem but even in America people know and love their products. Divesoft is a Czech company that elegantly sailed into the diving equipment market and charmed all those who love the beauty and wildness of deep sea diving. Both amateur and professional divers speak very highly of the excellent quality and, above all, the longevity of the products that Divesoft develops and produces.

Divesoft wanted and needed a better communication level and thus chose Fox Hunter. The assignment was clear. Our common goal was that the company gave the same modern impression as its products.

NEW CORPOATE IDENTITY

Sailing towards marketing communication

Life with Divesoft

The corporate identity took place in 2017 and we have done a fine job since then.

We may have accomplished the main task, however, we do not want to keep our heads down so we continuously strive to get the brand heard.

At the beginning, there was a wish: create Divesoft a corporate identity that will significantly push the brand ahead.

It was not a problem for us to meet this request. But we also had other visions and ideas that we wanted to pass onto the brand. We prepared a brandbook and a unified visual communication across all marketing channels, and we sunk our teeth into social media marketing.

The redesign of the logo was another great challenge. We were rewarded with very positive feedback from Divesoft‘s customers and distributors, and above all, by sales growth. What began with a request for a new corporate identity has evolved into long-term cooperation. Our most recent success was cooperation in development and production of new Divesoft products. What's next for us?