DivesoftHow we dived
into Divesoft

Journey from the Czech ponds to the world‘s oceans
Quality diving products deserve the perfect marketing strategy. And that is what the family-owned business Divesoft unfortunately lacked.

With the emphasis on reliable products

The company is based in the town of Roudnice nad Labem but even in America people know and love their products. Divesoft is a Czech company that elegantly sailed into the diving equipment market and charmed all those who love the beauty and wildness of deep sea diving. Both amateur and professional divers speak very highly of the excellent quality and, above all, the longevity of the products that Divesoft develops and produces.

Divesoft wanted and needed a better communication level and thus chose Fox Hunter. The assignment was clear. Our common goal was that the company gave the same modern impression as its products.

ABOUT THE CLIENT

Marketing strategy with a clear objective

When creating the marketing strategy, we focused on the Divesoft image making a good impression in the Czech Republic and also abroad.


2
years of cooperation
1000
smiles conjured thanks to our common achievements
2
hunters from Fox Hunter became addicted to diving
26
is the number of Divesoft projects that we have behind us
NEW CORPOATE IDENTITY
Sailing towards marketing communication


Life with Divesoft

The corporate identity took place in 2017 and we have done a fine job since then.

We may have accomplished the main task, however, we do not want to keep our heads down so we continuously strive to get the brand heard.


At the beginning, there was a wish: create Divesoft a corporate identity that will significantly push the brand ahead.

It was not a problem for us to meet this request. But we also had other visions and ideas that we wanted to pass onto the brand. We prepared a brandbook and a unified visual communication across all marketing channels, and we sunk our teeth into social media marketing.

The redesign of the logo was another great challenge. We were rewarded with very positive feedback from Divesoft‘s customers and distributors, and above all, by sales growth. What began with a request for a new corporate identity has evolved into long-term cooperation. Our most recent success was cooperation in development and production of new Divesoft products. What's next for us?


British American Tobacco
We have GLOrified
social media (not only)
Learn more
Czech Republic
V Zahrádkách 3 / 2833
Praha 3 – Žižkov
130 00
Slovakia
Elektrárenská 1
Bratislava
831 04
Hungary
Széher út 19.
Budapest
1021
Poland
Ul. Bartycka 22b/21a
Warszawa
00-716
+420 281 863 930
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